Blossom - Logo variations & Design
THE OPPORTUNITY
Blossom is a makeup brand. Positioned as a funky and brightest new makeup brand. My role included creating a vibrant brand identity to attract audience of all age groups and make them feel comfortable while using the products.
Blossom is a makeup brand. Positioned as a funky and brightest new makeup brand. My role included creating a vibrant brand identity to attract audience of all age groups and make them feel comfortable while using the products.
THE SOLUTION
To stand out, the brand colors are kept neutral and bright prioritizing attraction towards makeup, adding creative elements, distinguishing it from competitors. The design approach involves creating a brand pattern for packaging and as a design element that can speak on the behalf of the brand logo. To maintain consistency, all the social media designs are created using the brand pattern and used as a decorative element.
To stand out, the brand colors are kept neutral and bright prioritizing attraction towards makeup, adding creative elements, distinguishing it from competitors. The design approach involves creating a brand pattern for packaging and as a design element that can speak on the behalf of the brand logo. To maintain consistency, all the social media designs are created using the brand pattern and used as a decorative element.
Using no makeup look models to deliver brands message to highlight the name “Blossom”.
Services: Logo variations, Brand Pattern, Packaging Design & Social Media Designs.
