Inspire young people to dream and dare, showing dirt as a source of human growth and progress

Young people living on their own

Print, social media, tv

We ran a campaign focused in copywriting that consisted of turning situations that seem like "failures" into successes. Why? Because there is no success if you haven't failed before.  

As our campaign is an ode to freedom and feeling free to fail in order to succeed, we wanted to put it into practice with a series of detergent bottles in which the shape is not the expected one. We wanted to emphasize that no two bottles are the same and that those "defective" ones were really a unique and limited edition, like all of us are. 

 Andrea Gil, Marta Gruber