Background: Covata help businesses and organisations protect their data. Their innovative encryption-based security solutions protect information at the data level so that the protection travels wherever the business needs take it – to the cloud, across mobile devices and over both secure and unknown networks.

 

Brief
: We were engaged to create a new brand mark for Covata. The brand mark needed to reflect the simple, cost effective, approachable nature of the company. It was also important that the new brand mark has confidence, feels trustworthy and shows that Covata is collaborative with its clients.

Approach: 
We developed strong new designs with lowercase shapely letterforms to convey the approachable, customer focused characteristics of Covata. Part of the designs was the introduction of an icon made up of linking lines working together seamlessly. The outcome is a connected, encased mark that communicates collaboration and what the Covata software achieves – an unbreakable defense for businesses to protect and control their data.