My rebranding project for the October Japanese cultural festival in Ravenna includes some changes that differentiate, but do not alter much, the previous version. As for the logo, in fact, I decided to take two elements from the previous one: the writing in Japanese 十 月 日 本 祭 (October festival of Japan) and the rabbit. I chose to apply a color Vermilion typical of Japanese Torii but also of the Japanese landscape in October given the presence of numerous maples.
As for the coordinated image I used a palette of colors more vivid and fluorescent taken from different places in Japan, but also from the culture and the importance that had been given in history to some colors such as purple and celadon.
I decided to place the logo as the central element, to which I associated a coordinated image in which there is an image of japan divided into its regions to which I then decided to associate the different types of event to the shape and color of the region that makes up the image of japan. The fluorescent colors decree a pop aspect, this to attract attention and make more and more known the Japanese October event.
I created an instagram PED with different types of editorial:
Events, in which the posts are a remind of the event divided by color according to the type;
Curiosity, in which the posts are a carousel of images with text that explains the image on the cover;
Repost images where you have been tagged.
Repost images where you have been tagged.
Some Application
Thank you!
