Pedro Group Pte Ltd. is a Singapore-based fashion retail company. The brand grows rapidly across regions with its modern and contemporary allure. Started with leather shoes targetted at working young men, Pedro has expanded its collection to include bag, wallets, belts and ties. After the success with the male audience, Pedro launched its women collection, continuing its influences. Today, Pedro is known not only within the regions, but also across the globe, featured by magazines and FashionTV. With a plan to enter the global market, through multiple channels, Pedro has a lot of potential to become the next top brand name.

As a leading fashion retail brand in the region, Pedro celebrates the Singapore Digital Fashion Week 2013 by collaborating with 2 local fashion designers. Pedro has always understand the importance of supporting local talent. The selected designers worked closely with the R&D team to deliver the crossover project. This is an introduction video of the design from one of the selected designers, Frederic Sai, for the Singapore Digital Fashion Week 2013. His design involved a unique blend of different materials and strong colour contrast, to bring out a tint of excitement out of the usual formal leather shoes.

All works and materials are copyright of pedroshoes.com

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