Access to clean water is a basic need to sustain human life. Untreated water can cause many health problems. Based on WHO data in 2012, the top 4 waterborne problems are viral diarrheal disease, cholera, arsenic and agriculture pollution. Each of those can impact human health.
Scientific tests are sometimes intimidating. I wanted to ensure the brand has a friendly tone. The logomark’s shape has exactly 18 sides, reflecting the molecular mass of water, which is also 18. It is also shaped like children’s toy, conveying the message that it’s a problem anyone can solve.
