Project Duration: April 2021 – July 2021
Studio Services: Branding | Package Design | Website Design | Content Marketing Design | Copywriting

Marketing Strategy: Samantha Brewster of The Well-Minded
Logomark Design: Ariana Schaefer
Additional Art Direction & Photography: ©SUBJECT/OBJECT MANIFEST

Puff Herbals is a direct-to-consumer (DTC) herbal smokes brand founded by clinical herbalist, Lian Bruno. Started in 2019, Puff Herbals was founded on elevating one’s experience through the ritual of smoking, by using blends of special herbs and plants as an alternative to tobacco and nicotine products.

Originally started as Puff Herbal Smokes, the plan to rename to Puff Herbals was to allow for expansion into other products outside of smokes. With that in mind, the goal was to create a brand identity and premium packaging system that visually reflects the elevating experience for the consumer.

Partnering with The Well-Minded, we worked with Puff Herbals to create a brand strategy that leaned into the needs of its audience. We then created an elegant, yet flexible identity system that was easily translated into a packaging design system for their flagship products.