BRIGHTSCOUT
Client: Kihealth
Category: Brand Strategy / Visual Identity / UI Design / Webflow Development
Year: 2023
Year: 2023
/ THE CLIENT
Ki Health is a life sciences company focused on research, development and commercialization of novel diagnostics, products and services for the treatment of metabolic disease and related indications.
Their products will be arming consumers with the knowledge they need to prevent and prepare from the comfort of homes.
Kihealth test uses a proprietary measure to identify and detect potential onset of type 1 and the development of pre-diabetes and type 2 diabetes. It's designed to replace the current method of identifying diabetes, the A1c Test, and can be used to manage diabetes through identifying the severity of β-cell death.
/ THE SOLUTION
A bright, simple and hopeful approach that doesn't compromise the scientific and rational side of the company and put's people first while bringing to light a new definition of self-care.
We aimed to strike the perfect balance between professionalism and approachability in Kihealth's visual identity. Our design approach was to create a bright, simple, and optimistic aesthetic that showcases the company's scientific and rational side while also prioritizing the needs of people.
To achieve this, we carefully crafted a visual identity that is both warm and human-centered, featuring delightful sky dawning gradients that evoke a sense of serenity and balance. At the same time, we utilized the beauty of linear illustrations and the power of white space to create a refined, almost mathematical aesthetic that conveys a sense of precision and sophistication.
Our solution offers a harmonious blend of warmth, humanity, and precision, providing Kihealth with a visual identity that is both beautiful and effective.
