Fese - Fintech brand identity

Fese

Category Services Year

Fintech Brand Identity, Website, Web App. 2023

The Client

Fese is a modern online bank, which collected a lot of banking services, including free money transfers, convenient way to pay utility bills, the ability to participate in special

bank offers and get cashback, control your financial operations.

Our Role

Our goal was to help Fese go through huge changes both in brand identity and their product. We designed a logo, created the whole brand identity that has been applied

to the website, and designed multiple materials for online and offline use.

Colors

Fese's corporate style reflects all its uniqueness: 5 main colors symbolize the variety

of useful tools for financial management.The green shades create a feeling of tranquility and awaken motivation, also demonstrating that Fese cares about the environment.
Trust and loyalty are what the brand wants to show in its philosophy,so we decided to use blue colors to evoke these feelings.Orange and mauve add personality and liveliness

to the color palette, thus we want to show that the brand is energetic, and its target audience is active people who go with the times.

Typography

For brand typography we’ve chosen Helvetica Neue. It’s a great grotesque and a longtime classic that looks good in every possible use case: both online and offline, from headings

to shortcopy and mid sizes. It’s also a font family that supports many languages including Arabic, Hebrew, Greek, Cyrillic, and so on. It’s a beautiful, perfectly crafted typeface

that can cover all needsof a modern company.

Imagery and Illustartions

Photos and illustartions take an important place in Fese identitysince they illustrate

their users. Also, we included suggestions regarding photos in Fese brand guidelines. Photos should utilize natural color palette, be clean, bright, attractive, and have a warm feeling.

Icons

We have designed custom icons for brand and target audience communication.

The main goal was for the icons to read well offline and online, and of course

to reflect the brand philosophy.

Communication

Besides brand identity, we had a pleasure to create some additional assets to make Fese look stunning across all possible media.We applied a new style to both online and offline materialsand got a bunch of social media posts templates, presentations, and other things for every day company use.

Website

Even though Fese brand identity was an interesting and very important part of the project, there were also a website waiting for their turn to be designed. As we all know, a website is often considered an the entry point to the universe of company services.