Get Dancing connected with local, national and international dancers of all abilities to crowd source choreographed dance phrase ideas for a new social dance for the town of Blackpool.
As the project designer, I created branding that considered the dance heritage of the town, the diversity of the people of Blackpool and brought a synergy with the project partner branding.
Design assets included an initial branding research project, full brand guidelines, social media templates, video/animated content and augmented reality promotional marketing.
