AR Packaging: Bringing NFT Art to Life with Day & Night

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Day & Night is an augmented reality (AR) project that combines the worlds of packaging design and NFT art. Using the Artivive App, visitors can interact with the package cover illustration and go on a journey through time, learning more about the artwork and its story. The AR experience is accessible through any smartphone or tablet and offers an immersive and emotional experience for the viewer.

The use of colors, geometry, and the theme of day and night in this project was carefully considered to enhance the overall experience for the viewer. The vibrant colors and bold geometric shapes add a sense of energy and movement to the artwork, while the theme of day and night adds a layer of depth and meaning.

The decision to use 2D illustration was made to create a cohesive and unified look for the project. By using a single illustration style, the package design is able to effectively convey the desired mood and message. The use of illustration also allows for more flexibility and creativity in the design process, allowing for a wide range of artistic possibilities.

Overall, the use of colors, geometry, day and night, and 2D illustration in this project helps to create a visually striking and emotionally resonant experience for the viewer.

This project was created for WhaleShark's "RareDigitalArt x Packaging Design" project and will be available for purchase in over 500 stores in China. By bringing NFT art to the masses through packaging design, Day & Night aims to bridge the gap between traditional and digital art forms.

At the core of this project is the desire to create a unique and memorable experience for the viewer. By using AR technology, the packaging design comes to life and adds an extra layer of depth and meaning to the art. Through the use of AR, Day & Night also aims to showcase the potential of combining art and technology in innovative ways.