Re-branding of fish based ferilizer. Campaign included renaming of product (previous name: Fish Rich) package design and advertising campaign. Fertilizer was by-product of nation's largest producer of farm raised perch for restaurants. Concepted name, brand look and feel along with package copy,

AGENCY: FLM+
CLIENT: Bell Aquaculture
CREATIVE DIRECTOR (graphics): Dave Dickey
ART DIRECTOR: Melanie Stovall