BRANDING
Communicating values and culture through various school brand identities.
Keeping with its mission to create joyful, academically excellent schools that prepare students with the skills and confidence to lead fulfilling lives and build a more just world, KIPP Public Schools continues to open new school systems that provide a continuous pathway from elementary school through high school.
Our design process in branding new KIPP schools was collaborative and participatory, with school community members—students, families, teachers, and staff—having a voice in each final identity. In some cases, students submitted artwork that informed the final symbolism and form of their school’s logo.
