The Chumble - Brand Mascot Illustration & Design
THE OPPORTUNITY
The Chumble is a chewing gum brand positioned as a funky and sugar free alternative in the healthy snack space.
THE SOLUTION
To stand out, The Chumble's brand mascot prioritize clear messaging, innovation and lots of fun distinguishing it from competitors. The design approach involves creating a unique brand mascot for the logo and using it further to indicate different flavours of chewing gum. To maintain consistency, the colors of turban and the jacket changes with each flavour.
Featuring a contrasting base color for the packaging containing all the important details along with different variations of the brand mascot.
Services: Logo, Brand mascot Illustration, Packaging, Social media & Sticker designs.
Disclaimer: This work was created to showcase the designer's skill, expertise and talent and will not be used for commercial purposes. All rights reserved. All art and graphic design material other than mockups are copyright of Manya Bhatia and may not be resold, added to design or any other unauthorized form of distribution or reproduction without express written permission.
