Launched in 2018 with the mission to provide the best premium shoe care on the market. 

Gold Standard may not be the cheapest, and there’s a reason why. We’ve tested countless solutions to create premium products that keeps your sneakers fresh and clean for years to come. We don’t sacrifice quality or the environment for a cheap price point, and in the long run you’ll save money because you’re investing in your shoes.  

Don’t settle for anything less than the Gold Standard.