M&A Creative Agency USA was challenged to create a design that pays homage to Devereux's French ancestry and the wine itself is dedicated to his mother, Chef Lynne Devereux. We wanted to create something simple but elegant, no paper, no labels, so that you can appreciate the light rose color.The design had to stand out, the Fleur-de-lys stylized emblem is inspired by the family's long French lineage dating back to medieval times, with the family's name coming from Count of Évreux in Normandy. It is also inspired by Provence, which is the birthplace of Rosé wines, the soft golden curves represent the sunrays of both Provence and Napa Valley and celebrate La Fleur Rosé. 

The typography rich, and elegant in gold foil representing the softness and crispness of La Fleur Rosé, it is meant to transport you to a beautiful sunny day drinking Rosé under the sunrays in Provence.

In the end, these were Ian Devereux's words: "Thank you for the incredible design and creativity M&A CREATIVE AGENCY"

This Rosé wine is made with passion and knowledge by a modern boutique winery, who has built a reputation for making award-winning wines, Smith Devereux Wines - Napa Valley.