Lala is a Mexican food company focused mainly on the dairy and meat industry. We realized that our website needed some love. So we decided to work on a complete redesign to improve usability, plan a scalable information architecture and build a style guide that allows us to achieve excellent visual consistency throughout the entire site.

The first step was to define a creative concept that would be the basis or design guideline for all the visual elements of the site. The concept revolves around our identity, stories or moments and key features of our products. Defining the concept gave us a reference guide for the look & feel of the home page

We created a short video to show our stakeholders and developers how animated elements would look like on the homepage.