粽情义 有深度
在ZEKU的品牌发展计划里有一个词叫“马里亚纳”，它是海洋的最深处。
意为有深度做事情的态度与坚韧。
通过对品牌特征的提取，将马里亚纳的深度与端午节的粽子，进行概念与元素的再创造。
得到了这次创意主题“粽深”，粽深（纵深）意为广度与深度，对于专注的芯片行业的ZEKU有很好的寓意。
为此延伸出 “粽（重）情义 有深度”的Slogen ，很好的表达出了品牌的态度。
在设计上也以深度和端午元素的结合作为主要创意点，整体礼盒采用柱状造型，正面则是代表端午龙的插画图案，在龙角的设计上才用了阶梯延伸的形式，来体现马里亚纳海沟一级级的深度，同时标注出深度数值，让创意细节得意展现。
在设计上也以深度和端午元素的结合作为主要创意点，整体礼盒采用柱状造型，正面则是代表端午龙的插画图案，在龙角的设计上才用了阶梯延伸的形式，来体现马里亚纳海沟一级级的深度，同时标注出深度数值，让创意细节得意展现。
在结构上尝试了将背包与纸盒相互结合的方式，软质的包在内，硬质的盒外，通过结构的穿插，形成巧妙的连接，形成开启的惊喜感。内部背包的带子，在礼盒状态下是提手，是整体在省去手提袋的同时也便于携带。
在颜色上采用了荧光绿作为主色调，年轻的同时也具有科技，搭配一些传统图案和印章，又是其不失节日文化传统感。
Zongzi has deep friendship
In Zeku's brand development plan, there is a word called "Mariana", which is the deepest part of the ocean.
It means deep attitude and tenacity to do things.
Through the extraction of brand characteristics, the depth of Mariana and the zongzi of the Dragon Boat Festival are recreated.
We got the creative theme "Zongshen". Zongshen (depth) means breadth and depth, which has a good meaning for Zeku in the focused chip industry.
Therefore, slogen, which extends "zongzi (heavy) friendship has depth", well expresses the brand's attitude.
The design also takes the combination of depth and Dragon Boat Festival elements as the main creative point. The overall gift box adopts the cylindrical shape, and the front is the illustration pattern representing the Dragon Boat Festival Dragon. In the design of the Dragon horn, the form of ladder extension is used to reflect the first-class depth of the Mariana Trench. At the same time, the depth value is marked to show the creative details.
In the structure, we try to combine the backpack with the carton. The soft package is inside and the hard box is outside. Through the interspersed structure, a clever connection is formed to form an open surprise. The belt of the inner backpack is a handle in the state of gift box. It is an integral part, which saves the handbag and is easy to carry.
In terms of color, fluorescent green is used as the main color. Young people also have science and technology. With some traditional patterns and seals, it does not lose the traditional sense of festival culture.
