Transhealth Northampton
Expanding Gender-Affirming Healthcare
Project Duration: September 2020 – March 2021
Studio Services: Branding // Print Design // Website Design
Done in collaboration with Landry Communications
Transhealth Northampton logotype design & typography by Taylor Smaldone (He, His, Him)
Additional brand & development consultation by Zarah Sikora & Devon Riley
Studio Services: Branding // Print Design // Website Design
Done in collaboration with Landry Communications
Transhealth Northampton logotype design & typography by Taylor Smaldone (He, His, Him)
Additional brand & development consultation by Zarah Sikora & Devon Riley
Transhealth Northampton is an up and coming health organization in Western MA, with the mission of expanding quality healthcare for transgender and gender non-conforming youth and families. Started by Perry Cohen, the idea came from the pain point of having to drive to cities like Boston or Providence to find quality, gender-affirming healthcare. Armed with a founding team of highly trained and passionate healthcare professionals, Transhealth Northampton will be the first organization of its kind, dedicated to serving the local community, by the local community.
Initially engaging with Landry Communications during the summer of 2020, the Santoro Design team was brought on for the design of the clinical website and the finessing of the brand exploration. Through a rigorous and collaborative process, Santoro Design created a fully responsive and accessible website experience for the organization, as well as a brand identity system that reflects their mission to the core.
