Liberated - streetwear / Brand ID

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Case: Brand identity / Ad campaigns
Client: Liberated co.
Country: Armenia
Year: 2015-2021

BRIEF

• We want to create a clothing brand that embodies the battle and the desire for open mind thinking.
• We want to create products that the younger generation will share the same viewpoint with us.
• We need to build a story around each product.

➊ PHYLOSOPHY

We set out the requirements from the brief into symbols that describes the entire brand concept. Let's have a look. Our first symbol is a young man with arms raised who represents freedom. The second main symbol is the barbed wire, which represents both struggle and freedom, because all of us are separated by a barbed wire border. Sometimes we are behind it and sometimes we are in front of it. The third symbol is a progress and aspiration. And finally, by combining all these three symbols, we are reaching a logo that’s like Yin-Yang, covers the whole essence of freedom. We built separate stories for each product and, at the same time, kept the main style.

➋ LOGOTYPE VARIATIONS