BRIGHTSCOUT
Client: Wedge
Category: UX-UI Design
Year: 2021
Year: 2021
/ THE PROJECT
Wedge is a mobile first solution that allows its users to purchase fractional shares of stocks, bonds and cryptocurrencies and use the real-time gains in the value of those assets for everyday purchases.
/ THE CHALLENGE
The product had a number of complexities around buying and selling different types of financial assets, visualizing the performance of those assets as well as needing the functionality for the user to easily make purchase with those assets. Through meticulous care with the UX and concepting different approaches and then testing and validating those approaches with clickable prototypes tested by potential end users, we landed on a number of elegant flows and visual designs that brought the Wedge app to life and created a compelling product.
