from first sketches to final coloring:
Cupcake illustration:
some details:
from sketch to final coloring:
an idea for Caramel Tree Castle
background and mood
mood board:
ice Cream illustration:
some details:
ice cream Illustration coloring process :
Sketches:
Subject: Advertising campaign to raise awareness of Caramel Tree brand (English language learning books) in Iran
Aim: Increasing brand awareness
Message: The massage is based on the brand’s tagline (Delicious English)
Idea: Copywriting and visual formed based on the message: a Door to Delicious English
This campaign is a surreal and a metaphor for learning English language.
English language is like a mansion of candy, Ice cream and sweets, and a book is the door of that
Client: Ghazal Javan publication
Art direction, copywriting, concept & illustration: Sara Rahimpour
