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Observatório Aura

Azteca Studio®
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Human rights observatory pantone2021 political research groups University social design political design


Observatório Aura
Visual Identity


PT
O Observatório Aura é uma Associação sem fins lucrativos que se estrutura como um Observatório e Núcleo de Pesquisas em direito, democracia, políticas públicas e direitos humanos. Os valores de cidadania, colaboração, universalidade, liberdade, resiliência e criticidade estão presentes na marca do Observatório Aura, que deposita na pesquisa e na Ciência Social os pilares para construção de novos conceitos e formas de pensar, ressaltando a necessidade inata de alguns grupos de serem vistos, reconhecidos e ter suas vozes ouvidas. O desafio foi projetar uma identidade que conciliasse esses valores e se conectasse com jovens pesquisadores, que são o principal público de interesse. Uma marca que transmitisse a seriedade, sabedoria e compromisso do mundo acadêmico, mas de forma criativa, inclusiva e otimista. 


O conceito da marca teve por inspiração a República Romana, berço do nascimento do Direito e do princípio da participação política nos assuntos públicos do Estado. A arquitetura circular ou semicircular dos espaços públicos e sociais na Antiguidade inspirou a criação do símbolo, que remete à circularidade do debate em torno das políticas públicas, que estão em constante movimento de construção e reconstrução. A marca carrega de forma expressiva os arquétipos do Sábio e do Criador, que reforçam os atributos de sabedoria, inteligência, experiência, conhecimento, humanidade, jovialidade e transformação.


EN
The Aura Observatory is a non-profit association that is structured as an Observatory and Research Center in law, democracy, public policies and human rights. The values ​​of citizenship, collaboration, universality, freedom, resilience and criticality are present in the mark of the Aura Observatory, which places research and social science as the pillars for the construction of new concepts and ways of thinking, highlighting the innate need of some groups of people. be seen, recognized and have their voices heard. The challenge was to design an identity that would reconcile these values ​​and connect with young researchers, who are the main public of interest. A brand that conveys the seriousness, wisdom and commitment of the academic world, but in a creative, inclusive and optimistic way. 

The brand concept was inspired by the Roman Republic, the cradle of the birth of Law and the principle of political participation in public affairs of the State. The circular or semicircular architecture of public and social spaces in Antiquity inspired the creation of the symbol, which refers to the circularity of the debate around public policies, which are in constant movement of construction and reconstruction. The brand expressively carries the archetypes of the Sage and the Creator, which reinforce the attributes of wisdom, intelligence, experience, knowledge, humanity, youthfulness and transformation.



Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design



PT
A escolha das cores da marca seguiu a tendência da Pantone Color 2021. Duas cores independentes destacam como diferentes elementos se unem para expressar essa mensagem de força e esperança. De acordo com a definição da própria Pantone, o Illuminating está associado a otimismo e vivacidade, enquanto o Ultimate Grey encoraja sentimentos de compostura, estabilidade e resiliência. É uma combinação que mostra a resiliência, o otimismo, a esperança e a positividade de que precisamos, conforme redefinimos, renovamos, reimaginamos e reinventamos. Essa mensagem está alinhada aos atributos e ao propósito do Observatório Aura, que deposita na pesquisa e na ciência social os pilares para construção de novos conceitos e formas de pensar, ressaltando a necessidade inata de alguns grupos de serem vistos, reconhecidos, e ter suas vozes ouvidas.


EN
The choice of the brand's colors followed the trend of Pantone Color 2021. Two independent colors highlight how different elements come together to express this message of strength and hope. According to Pantone's own definition, Illuminating is associated with optimism and liveliness, while Ultimate Gray encourages feelings of composure, stability and resilience. It is a combination that shows the resilience, optimism, hope and positivity that we need, as we redefine, renew, reimagine and reinvent. This message is in line with the attributes and purpose of the Aura Observatory, which places research and social science as the pillars for building new concepts and ways of thinking, highlighting the innate need for some groups to be seen, recognized, and to have their voices heard.




Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Human rights observatory pantone2021 political research groups University social design political design
Observatório Aura
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Uberaba, Brazil

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Yellow Images's profile
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Proporção Áurea
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Design de Marcas - Pedro Panetto

Observatório Aura

PT: Identidade visual desenvolvida para o Observatório Aura, um grupo de estudos, pesquisa e extensão na área do Direito e Políticas Públicas. EN Read More

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