Eastern Bloc is a collective of music lovers from Orlando, Florida that aims to create events bringing forth Eastern European attitudes with deeply rooted familial aspects of underground dance music. The team looks to showcase unique talents from abroad and provide its patrons an opportunity to support and enjoy acts that are hard to come across due to geographical constraints. Beyond just the music, location and a memorable atmosphere is a philosophy that is linked throughout every project and such details are important when connecting with both the crowd and the artist.

We were invited by Eastern Bloc to develop, execute and manage their brand, marketing and content strategy with the simple goal to position them as the alternative promoter in Orlando when it comes to electronic music happenings. Our main goal was to outline and structure their brand positioning by diving deep into who stands behind the collective, communicating and visualise their mission and values. This was initiated by a series of Discovery Sessions and Brand Strategy workshops focusing on finding their authentic voice in order to differentiate among the other players on the scene and start working towards communicating their culture to the audience.

After more than 2 years of working together, now Eastern Bloc is the only electronic music promoter delivering alternative music experiences in Orlando and educating the ravers there. Due to our collective efforts we manage to be recognised by the right audience and build a tight community of like-minded individuals that follow the happenings all the way. Our work also resulted in a consistent and clear online and offline brand presence, growing the social media following and position the collective as out-of-the-box player in the scene. We can call our efforts a good success that keep us on track with the general mission to diversify, educate and develop the electronic music scene in Orlando.

Brand identity:

Website UI UX Design & Squarespace Development:

Full service events design & management:

Social media & event content production:

Event Visuals Set Design:

Podcast Music Cover Designs:

Print & SWAG collateral:

Event promo videos production:

“My work with WEARE has been nothing but great. The agency is well experienced, with strong knowledge and work ethics that have definitely helped expanding my brand and reach my desired goals. Definitely people to consider when it comes to branding and marketing!”

2018 - currently

Brand Strategy

Marketing Strategy

Content Production

Social Media Strategy

Graphic & Print Design 

Video & Motion Production

UI UX Design

Brand Identity & Management

Social Media Management

Stationary Materials

Website Design & Development

Event Photography

Event Promo Videos

Live Streams

Client - Eastern Bloc Events

Emanuil Tschaushev - Logo Design

Nikolay Petkov - Brand Strategist, Graphic & Brand Design, Video Production, Event Visuals, UI UX Design & Web Development, Social Media Management

Edis Eshrefov - Event Management & Bookings 

Alexander Vladimirov, Edis Eshrefov & Peter Casas - Copywriting

Lile Casual - Clothing Design

Community - Vibe 

Thanks for watching!

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