Efbet is the first and the biggest licensed online bookmaker in Bulgaria. The huge variety of different kinds of sports, the possibility of live betting with the highest ratios in the world makes Efbet one of the leading companies in the entertainment industry.

We were invited by Efbet marketing team to work along on a promotional strategy with the aim for increasing their number of new customers on the website. Of course, this had to be promoted in the best possible way so we created an outstanding 4k video that was made all in 3D - something that also wasn't done so far from their other competitors in terms of promotional video campaigns regarding our research.

Champions League TVC Spot Motion 3D Animation:

How Efbet Will Keep The Lead Among Other Bookmakers In The Industry?

We brainstormed various ideas, based on our research and came up with a concept that other bookmaker brands didn't use so far in their promotional strategies - give out the twice as higher starting bonus when signing up for the first time in the company website.

We created an awesome 3D motion graphics spot witch was positioned during the 2016 Champions League Games with more than 5 million views and icreased their new customers with more than 60 percent!

Brainstorm ideas:

Pre-production Process:

The spot revolves around the concept of adrenaline bursting out of the players and the aim is to visualize the experience that the potential clients will have while betting on their favorite games. The overall idea was to make something modern and sci-fi looking and to break the stereotype of the bad bookmakers visual presence, as well to target more younger audience.

2016

Discovery Session Workshops

Research

Marketing Strategy

Content Production 

3D & Motion Animation Production

TVC Animation Spot

TVC Spot Custom Music

Client: Efbet

Producer - Nikolay Nekov

Project Manager - Nikolay Petkov

Motion Animation & 3D - Nikolay Naumov

Thanks for watching!

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