The Mission:
That Divine is a boutique electronic music promoter from Bulgaria with more than 7 years experience in the events and artist promotion field. After landing on a new market, the brand needed to position and connect with the right target audience in order to keep and also increase their event attendance along with growing their social media following.
7 years That Divine anniversary video:
The Impact:
Working together with That Divine we developed and executed their brand, marketing and content strategy with the aim to increase the audience’s loyalty and the company’s online and offline following. Our main goal was to position the brand as a boutique event and music promoter by communicating their mission and values, what they stand for in order to differentiate from the jammed competition. This was initiated by developing a stronger online and offline design presence, opening new channels for communication, including designing their website, upgrading their youtube and SoundCloud channels as well as developing new event concepts.
Mission statement:
“To diversify the underground house scene and educate in style and taste by thinking out of the box and looking for alternative solutions.”
Boat party after movie focusing on presenting That Divine’s community:
The Outcome
Close to couple of months after the start of executing our strategy, we can surely say that things have taken the desired direction. Due to our collective efforts we manage to build a strong community of like-minded people that follow the happenings of the brand online and offline. This resulted in more consistent and clear presence, the social media channels are growing organically almost twice in numbers and we manage to launch new event series that are selling out before the actual happening. We can call a our efforts a good success that keep us on track with the general mission we outlined for the brand.
Website Team Photoshoot:
Full service events design:
Social media content production & management:
DJ presentations:
Youtube channel music cover designs:
Ravers are saying:
“Keep going! I don't know how you do it, but whoever comes to a That Divine party is rediscovering the music.”
“Amazing Music, Great Concept 🙏💖”
Event promo videos production:
Event after movies and live stream production:
Event photography:
Yosif Lazrak
Founder at That Divine
“Working with WEARE for some years now is just strengthening my great impression for their work. Their dedication often in extreme proportions is a driving force for every single job they been assigned with. Great forward thinking, their projects are made in completion with requirements. Their ability to stay focus on the shared goal is a solid foundation and quality when working on long-term projects.”
Period:
2016 - currently
Links:
Services:
Brand Strategy & Management
Marketing Strategy
Content Production
Social Media Strategy & Management
Graphic & Print Design
Video & Motion Production
UI UX Design
Deliverables:
Brand Identity
Stationery Materials
Events Concepts Design
Website Design
Website Development
Event Photography
Promo Videos
Live Streams
Partnerships
Logistics
Credits:
Client - That Divine
Nikolay Petkov - Brand Strategist, Graphic Design, Video Editing
Boyan Lyubenov - Photography, Video Production
Dimitar Karamarinov - Video Production
Vanyo Dimitrov - Photography
Yosif Lazrak - Copywriting
Nikolay Petkov - Social Media
Boyan Tsonev - UI UX & Webdesign
Maxim Zhelev - Animation
Nikolay Petkov - Event Visuals
Kalin Kutsarov - Drone Videos
Yordan Paskov - Live Stream Production
Community - Vibe
Interested in working with us?
Thanks for watching!
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www.weare-cg.com
