The Mission:
WhereWeAt: is a boutique electronic music festival held in Bulgaria’s most unique and wild locations with focus on crafting diverse musical experiences for the true techno lovers. For 2 days the extraordinary locations are transformed into a unique party playground, away from the city concrete, noise and lights with the aim to position the country on the European festival map.
The Impact:
We were invited to make sure the electronic music community in Bulgaria will recognise the distinctive festival character by crafting their online and on site brand identity & communication strategy. For a new event on the Bulgarian festival map, WhereWeAt: needed to position and connect with the right target audience in order to gain the desired event attendance and become a key happening in this spectrum.
Festival identity mood board:
Brand keywords:
The Outcome:
Since its founding in 2017, the festival now has grown into one of the few alternative music happenings in the country, with focus on promoting only local Dj’s and exceptional locations. Working together with their team we manage to reach the festival’s desired audience and form the core of a clean yet playful visual identity & communication. Now WhereWeAt: is a cornerstone for the true electronic music lovers in Bulgaria and continues to grow in the right direction.
Branding:
Naming:
The name of the festival really came naturally to the picture as Dixon's track - Where We At, is part of one of our crew member’s musical journey from his early rave years. The lyrics are deep and paint a feeling of nostalgia and urges to a better world long forgotten. It was exactly the message and feeling we wanted to plant and convey in the minds of all future guests of Where We At: Festival.
WhereWeAt:03 Edition:
Social media channels content production, management & distribution:
Festival location teaser photos, incorporating the festival mascot:
Third edition promo video:
Dj sets cover designs using photos from the event:
Take a musical glimpse of the last festival edition:
Go to the SoundCloud Page
Marketing collateral & SWAG:
Custom made branded stage wall for executing the visual experience during the DJ’s performance:
Period:
2017 - currently
Links:
Services:
Brand Strategy & Management
Naming
Marketing Strategy
Graphic & Print Design
Video Production
Animation
Photography
Copywriting
Social Media Strategy & Management
Planning & Logistics
Deliverables:
Brand Identity
Social Media Management & Content
Marketing Campaigns
Ads Management
Event Promo Videos
Event After Movies
Event Photography
Logistics
Stage Design & Visuals
Print collateral
Credits:
Nikolay Petkov - Brand Strategist, Creative Direction, Marketing
Boyan Lyubenov - Event Logistics, Event Photography, Video Production
Yosif Lazrak - Naming, Copywriting, Artist Curation
Maxim Zhelev - Motion Animations
Nikolay Petkov & Klimentina Milenova - Event Visuals
Gergana Stancheva - Illustrations & Print
Community - Vibe
Interested in working with us?
