Isuzu aimed to introduce the newest models of their vehicles, the D-Max and the S-Cab, through a virtual launch event. The target audience for this launch consisted mainly of individuals from blue-collar professions such as farmers, warehouse workers, and others in related fields. To provide an engaging experience for the virtual launch, the event was designed to have a warehouse-like atmosphere. This was achieved by incorporating a raw and gritty aesthetic, with a focus on creating an industrial and rough appearance that would resonate with the intended audience. The goal was to create an environment that was immersive and in line with the expectations and preferences of the blue-collar professionals who were the main focus of the launch. By designing the virtual launch event in this way, Isuzu aimed to make a strong impression and leave a lasting impact on their target audience.
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Animated Stage Unveiling
Stage
Car Reveal
Key-Note Speech By MD
Car Display Area
