Go Celtics! This was one of many 3d mascot characters I had to sculpt, texture, rig and render for a FritoLay project, partnered with Integer. The final result was actually a large chip display that I'll share later. Being a massive Celtic fan, however, I had to share this while the playoffs are rolling. 

First step was sculpting a logo version mascot in Zbrush.

Then I paint the basic elements in Zbrush.

Once sculpting, UV mapping and painting are done, I move over to Cinema 4d where I set up the textures and environment.

Then comes rigging. Because of the nature of these particular mascots and the end result, these didn't really need to be overly rigged, so I kept it simple.

End result was rendered with Redshift in C4d and boom. Logo Lucky comes to life and about to monsterously dunk.