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Brand identity - Newday

Newday” is a brand selling fruit in Vietnam and would like to send a warm welcome to you. Committed to providing fresh, quality fruit products from reputable growing areas, ensuring food safety. 

The name New day can be understood as a symbol of freshness, of a new beginning, of new opportunities. The name evokes a feeling of refreshment, renewed vitality and a healthy lifestyle, which the band wants its customers to eat healthy and consume fresh products.
"Fresh every day"
The image of the half-sun "newday" carries the spirit of a new beginning and at this time the half-sun symbolizes the beginning of a new day full of vitality, joy and freshness. Using soft curves will make the day fun and active.

Dynamic and joyful: The soft curves and bright colors of the logo create a cheerful and dynamic feeling, expressing the desire to bring customers comfortable and enjoyable shopping moments.

Diversity and abundance: 5 rays of sunlight represent the Five Directions, showing the diversity of fruits sold at the store, meeting the diverse needs of customers.
The concept "Newday" is inspired by The curving shapes symbolize the nature of the trees, feeling like they are moving and swaying with the wind from left to right, and it complements the Newday logo early in the morning when the sun rises. 
Brand identity - Newday
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Brand identity - Newday

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