Silkway
The Dome, Milan, Italy - 2023
Environment design for the press conference and the presentation event for Silkway,
the new parfume by Liu Jo.
Calling back the floral scent of the perfume, the design is rich in detail, organic and
with a touch of vibrant colours. The flowers are the real protagonist creating a rich but always clear and elegant atmosphere. The design mixes elements that already characterised the location with fully customized props, such as the flowered photo booth with the logo.
the new parfume by Liu Jo.
Calling back the floral scent of the perfume, the design is rich in detail, organic and
with a touch of vibrant colours. The flowers are the real protagonist creating a rich but always clear and elegant atmosphere. The design mixes elements that already characterised the location with fully customized props, such as the flowered photo booth with the logo.
I collaborated in the design and development of this booth with AAAHHHAAA srl.
