Imperfetto Lab
Booth for Salone del Mobile in Milan, Italy - 2023
The total-white simple structure of this booth is the perfect solution to put all the attention of the viewer on the very particular furniture collection of the Italian brand Imperfetto Lab.
The space is divided into smaller rooms so all the pieces can have their own space and attention making them a real piece of art and making the flow of people into the booth more sliding.
The light enhances every small details and cracks creating a very particular shadow effect on the white surface of the stand and on the furniture itself.
I collaborated in the design and development of this booth with AAAHHHAAA srl.
Thanks for watching!
