Come how you are, go who you are.
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Nowadays it has become difficult to stand out for beauty salons: The markets are over-saturated, messages are not clearly received by potential customers & often they lose interested people to cheaper competitors.

We asked ourselves:

How could…

- this beauty bar manage to communicate its hidden treasure crystal clear?
- they win more ideal customers, who are so satisfied, they recommend them to others?
- Qui Lala stop competing on price?

We designed a brand concept that sneaks into the hearts of customers & connects deeply with them. Qui Lala is more than an usual beauty bar. It has become a brand with a unique personality and new era of beauty culture.