Integrated Digital Campaigns
The Carolina Inn with its amazing Food & Beverage program, hosts a range of events from themed afternoon teas to scrumptious brunches and legendary Holiday extravaganzas. For each project, I started by creating a new brand identity then incorporated the approved concept into a cohesive digital marketing campaign across all channels.
Role
Conceptualized and executed ideas across different platforms; proovided weekly design consultation and took client requirements; managed delivery timeline.
Scope
Art Direction, branding, logo creation, UI, UX, Event landing page, Instagram feed and stories, Facebook cover, Plotagraph, static banners, email templates, email signatures, Readerboard graphics.
CAMPAIGN HIGHLIGHTS
- In 2017 The Carolina Inn sent nearly 1.8 million emails with a 27% Open Rate and 5% Click Through Rate
- The 2017 Thanksgiving Brunch's menu page received 1,532 page views - a 25% increase compared to
previous year.
previous year.
- Between 2018 - 2019, The Carolina Inn saw a 343% increase in traffic from Instagram.
Instagram Feed
Instagram feed for various F & B events at The Carolina Inn in Chapel Hill, NC
2016 Bar-B-Que Throwdown
Mobile landing page
Custom Email Templates
Instagram Stories
Holiday Market plotagraph template for Instagram story
Twelve Days plotagraph template for Instagram story
Instagram Story background images for various events
