Visual Identity

Hoot Owl Organizing (HOO) organizes home and office spaces to set people free from clutter, so they can focus on the things that matter most.

A visual identity was created to position HOO as an ally for positive and lasting change. The owl signifies wisdom, focus, and a new way of viewing things.

The logo mark depicts both an owl in flight and an eye. This mirrors HOO’s vision to create and maintain order. The colour palette carries out the friendly and trustworthy personality of the brand. The systematic arrangement of shapes is reflective of what HOO does best.

My role: Concept development, logo design, brand guide, graphic design

In collaboration with: Chris Reyes, Valerie McKernan