FRANK by OCBC - A Little Bit of Great
FRANK is growing up. No longer the brand with just a pretty face (or 120 of them), FRANKbyOCBC has expanded its suite of financial products to meet the needs of its Gen-Y audience.
Being at the cusp of independence can be nerve wrecking – it’s not easy to navigate life, money, and work towards your dreams, all at the same time.
The "Little Bit of Great” campaign was developed to instil a sense of empowerment in young adults and inspire them not to be great (they’ve got enough pressure as it is) but to go the extra mile in all the little things they do, with the help of FRANK.
Inspiring stories of young adults chasing their dreams a little at a time with FRANK were told through an overarching 60” brand film, a series of 15” product films and print advertising, which also front FRANK’s new advertising product collaterals.
Being at the cusp of independence can be nerve wrecking – it’s not easy to navigate life, money, and work towards your dreams, all at the same time.
The "Little Bit of Great” campaign was developed to instil a sense of empowerment in young adults and inspire them not to be great (they’ve got enough pressure as it is) but to go the extra mile in all the little things they do, with the help of FRANK.
Inspiring stories of young adults chasing their dreams a little at a time with FRANK were told through an overarching 60” brand film, a series of 15” product films and print advertising, which also front FRANK’s new advertising product collaterals.
Ad Campaign / OOH
