Engagement: Finger Lakes Bingo
Finger Lakes Bingo was a marketing strategy I created to keep Finger Lake visitors attention, while representing partner businesses in the beginning of the Covid-19 Pandemic.
We posted the bingo board on our social media platforms such as the Instagram page shown below, as well as Facebook.
Here is the full Finger Lakes Bingo board, which was created through Canva while working from home and not having access to Adobe software.
FLTA Social Media Highlights
As the Marketing & Sales Assistant I maintained the FLTA (Finger Lakes Tourism Alliance) Instagram account. This consisted of managing and scheduling any content our partners paid to publish, as well as using social media strategy to gain followers by creating interactive content, specials, and event coverage. I tracked likes, comments, and views on all posted content.
When Covid-19 first hit the United States I was responsible for running the social media campaign #JustTakeAMoment. The post below is the first of many posts we used on our social media accounts to advertise the campaign and to encourage our community, partners, and visitors to share their cherished moment from the Finger Lakes.
The 2020 Regional Finger Lakes Travel Guide
This is the annual publication produced by the Finger Lakes Tourism Alliance to promote partner businesses to tourists within the Finger Lakes region, and a 5 hour radius outside of it.
For the 2020 Regional Travel Guide I sold and secured ads from partners to be included, as well as assisted in production and proofing of the piece through maintaining details & deadlines with partners and our designer. You can see the full finished travel guide here.
The 2019 Annual Report Drafted Redesign
I was tasked with putting the 2019 Annual Report together for the FLTA in early February of 2020. Below is the cover and first page of The 2018 Annual Report that I used as a guideline to update to the 2019 information.
Before Piece:
Upon updating the information from 2018 to 2019 I was surprised by the length of text, fonts, and lack of brand identity represented in the 2018 piece. With the amount of content the organization felt was vital to be included in the 2019 Annual Report, I suggested a redesign of the piece.
The four pages below showcase the design changes that I incorporated, as this piece is a drafted version. I was no longer able to complete the piece due to Covid-19, therefore the information and data does not accurately represent the FLTA for the 2019 year.
After piece: DRAFTED 2019 Annual Report
I used Adobe Indesign, Illustrator, and photoshop for this piece.
