Use Unused rebranding

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CLIENT

The USE brand is an internationally sought after, contemporary Hungarian luxury fashion brand, founded in 2004 by Eszter Füzes, Attila Godena-Juhász, and András Tóth. The brand competed in several international competitions, representing innovative, artistic thinking and vision, standing for timeless values in the world of fashion where trends change biannually. Their vision is to produce high quality, affordable designs that accessorize the modern cosmopolitan woman’s everyday life.

SOLUTION

Our assignment was to refresh the current brand, redesign the logo, create collaterals, packaging, and accompanying graphics. The logo was later accompanied by the BAG subsidiary brand and TEMPORARY store brand. We mutated the logos from the original, representing a western European quality coupled with the values of eastern European textile and ready-to-wear industries. The balance of white space, text and images in the design system are the internal organizing force creating detailed visuals. Outstanding quality and conceptuality was an important component in choosing images.