I was contacted by a local clay-based designer to create a simplistic logo and brand identity for her new start-up. The owner of the business wanted a brand identity which reflected the products she made and could be easily replicated by herself for future use.

There were several similar businesses operating in the area and therefore the logo was designed to stand out from the generally type-based logos of Simply Sampson's competitors. The logo also heavily reflects the patterns found on the designer's pieces and seeks to form connections between these patterns and the Simply Sampson brand in the minds of consumers. In addition, the arch of the logo is representative of the shape of several of Simply Sampson's pieces and symbolic of her venture into a new passion and the opening of a new path for her.  

As the pieces made by Simply Sampson are all clay-based, I decided upon a colour palette which reflected the earthy nature of the artist's designs.