Fresco Fish Bar - Commercial
Web Commercial
The planning of this spot for the web is based on the communicative power inherent in the brand name. Being a bar specialized in fish menu, I wanted to make the concept of freshness (of the raw material) the main one. Hence the idea to tell the arrival of the fishermen on the dock in the early morning and the fresh fish market that takes place immediately after. The fleet of fishermen showcases the loot resulting from the night fishing trip that has just ended and starts negotiating with the customer. This is what really happens almost every morning on the seafront of Porto Cesareo, in Salento. The images were shot there, from life, we just had to film reality, traditions were at our disposal. The communicative intent of the commercial combined with my propensity to tell stories was translated into a functional commercial videotelling. The key message conveyed is therefore: from producer to consumer, a very short chain!
Some frames of the spot
