RWJF sought to redesign their site, RWJF.org, in order to bring a modern, flexible user experience to their end users and authors, while maintaining better control over their brand presentation. With a large number of complex datasets and an extensive content archive, RWJF needed a system that would allow authors to easily reuse components throughout the site and follow a simple workflow for editing, review and publishing needs. Dramatic improvement in site performance along with faceted search capabilities, social media integrations, multiple blogs and comprehensive video content were also critical requirements.

To meet these challenges, Velir implemented the Adobe CQ content management system (CMS). The powerful, scalable platform simplified the process of content creation and publication, providing support for in-place editing, drag-and-drop page composition and extensive search engine optimization (SEO) controls. Velir also built and deployed a new CQ-enabled DataHub module, allowing users to customize and visualize key health care facts and figures at several geographic levels. The RWJF DataHub is built on Datacenter, Velir’s signature data management and visualization platform, which turns data into interactive maps, charts, tables and dozens of other types of visualizations that offer a compelling view of the available datasets and data points. To further enhance the user experience, Velir partnered with Threespot Media on a responsive, content-driven front end design for the website. Throughout the site, Solr search was implemented, offering faceted search with custom abstracts and ranking logic to quickly serve up more relevant content.

The redesigned RWJF website provides functionality that greatly enhances the user experience and level of engagement using a variety of innovative technologies. The Adobe CQ platform allows better content management with easier workflow, and seamless integration with search features, social media and video capabilities, while the new DataHub vastly expands users’ ability to gain insight into key RWJF curated data.

After the launch of the new RWJF.org:

 

• Visits per day increased by 26.12%
• Page views per visit increased by 8.47%
• Mobile visits day increased by 72.44%
• Mobile page views per visit increased by 25.27%
• Web server response times dropped from 1.45s to 176ms on average 
• Page load times were reduced by 50% on average

 

The careful implementation of a host of cutting-edge technologies expands the reach and capabilities of RWJF, furthering the Foundation’s mission to improve access and delivery of health care in the United States.

“The skills of the development team and the strategic guidance that we received from Velir at every stage of the process have been absolutely extraordinary. Our improved web presence gives us a new set of tools to deliver valuable content into the hands of those who can help create the social change we are looking to achieve.”

Hope Woodhead, Senior Director of Communications at the Robert Wood Johnson Foundation

See the results in action at www.rwjf.org!