I was contacted by a new PR company from Peru, CanvasLab, in order to create their visual brand. This young company wanted to convey a sense of freshness and stressed that their strongest value was their ability to create new and creative solutions to modern communicational problems.

They had decided on the name CanvasLab, so I proposed to work with the concept of canvas as in the expression "blank canvas", which suggest unending possibilities, while also merging it with the expression "thinking outside the box", which refers to lateral thinking and unorthodox problem solving. Thus, I worked with the newly-minted concept "thinking outside the canvas", and so the visual symbols of the brand were born.