Bells & Whistles is a new brand launched by Bells of Lazonby that aims to change the way the world sees Free From food. Inspired by a younger generation underwhelmed by the same old brands, they have created an indulgent treat that is Free From yet, has all the indulgence you would expect from a cake. The branding and packaging were designed by Leed's agency Robot Food who supplied us with a great bank of assets to work with. The site is bold and vibrant to fit in with the brand look and strong claims.