Men's fashion brand made from biker to biker. Bikehood aims to promote their lifestyle for lovers of biking and the public that identifies with urban mobility and sustainability.
The company mission is to promote a sustainable and environmentally friendly alternative fashion for this audience.
Through its e-commerce, Bikehood offers causal clothes and accessories such as caps and backpacks.
Bikehood's visual identity aimed to position the company as an elegant and empathetic brand for bike enthusiasts with the atributes Outgoing / Elegant / Retro
The creation valued the meaning of the brand name, the community of bikers.
I worked with the shape of the bicycle inserted in the brand's name through a minimalist icon, which uses diagonals to bring dynamism.
