BONI – Artisan, family owned chocolatier

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Boni — Artisan, family owned chocolatier

We re-imagined Boni’s brand, visual identity, designed packaging, store signage and created a well-thought marketing promotion strategy that helped Boni become a recognized and respected name in the artisan sweets industry.

Inspired to compliment the loop of pleasures we designed packages that naturally flow with Boni products and a rich experience. From the moment of opening to the moment of revelation and coming back to sweets, Boni packages quickly became as loved as their products.

CHALLENGE: Rebrand a family owned business to reflect its artisan origins, including its commercial line of products, customer store and brand experience, promoting to a new segment of customers, and turning them into a loyal base.

SOLUTION
> Complete visual redesign of commercial line of products
> Brand new visual identity for artisan line of products
> To compliment artisan products we invented an experience loop that follows customer from ‘eye candy moment’ to aftertaste in the mouth
> Crafted massaging, channels of communication and targeted promotions

RESULTS
> Increased customer base at thousands at relaunch
> 175% increase in profits
> Published articles about business
> Brand recognition in the industry

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Boni Logotype & Symbol