Press campaign
for launching the Italian product
Disaronno Originale
I chose my favorite Italian product, the Iconic "Amaretto Disaronno" to develop a press campaign to sell it to the US market.
Disaronno Originale is an amaretto-tasting liqueur with a characteristic almond taste made in Italy.
Its maker, Disaronno, maintains its original "secret formula" unchanged since 1525. The amber colored drink is an infusion of apricot pits oil with absolute alcohol, burnt sugar, and the pure essence of seventeen selected herbs and fruits. The liqueur is sold in an oblong glass decanter designed by a craftsman from Murano.
Disaronno is for those who wants to live the Italian flavour in the iconic Italian way.
