Before and After.

We did a bit of a facelift to the Magnachem brand, with almost 20 years in the Dominican pharmaceutical market, we couldn't lose the essence of the brand, but we need it to modernize it a little bit. The results were a more fresh brand identity and a very happy client. 

We wanted to use a type family simple enough that could work with the brand icon, but that could also be recognizable enough that could work on its own.