Looking for a creative way to make both, captive and potential customers feel "curled up" by xpodigital with a simple direct message, the idea of sending postcards with a distinctive look came up.

During brainstorming, the word support has came across several times so the idea of having something showing the word support in a very direct, distinctive and easy way seemed to be the best starting point.

After several attempts, the image of the titan Atlas (the diety holding the earth on his shoulders) seems to be the perfect metapphore to the support concept... from there we worked on other concepts based on greek deities in order to make a five postcards capaign.

Each deity has been related to the company's vision with an slogan to support the whole concept.