The Winter wellness campaign was aimed at carers and elderly individuals within the care homes in 2019, Just before the Pandemic hit, and before we really knew anything about it. Encouraging regular hand washing and to generally be aware of the impacts of flu and illness within the homes. The idea around the print materials was nostalgia, and to evoke memories of the 1940s/50s. This was created with a mixture of pre/post war imagery, with a sense of all working together to ensure safety was met on all levels. The campaign included hand sanitisers, posters, leaflets and strut cards which were sent to all homes as a pack.

This was nominated for Best Marketing Initiative at the National Care Home Awards 2020.