SGBicentennial x Naiise Merchandising

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Singapore Bicentennial 2019 X Naiise
Merchandise Collaboration

As part of Naiise’s mission of supporting and bringing good local design to the world, we partnered with J. Walter Thompson (now Wunderman Thompson) and the Singapore Bicentennial Office to create a collection of local products to commemorate over 700 years of Singapore History.

We wanted to created a collection of products that showcases 700 years of Singapore history with a modern twist that will resonate with locals and tourists looking to purchase a unique gift or souvenir that reflects this significant historical milestone.

Our internal projects and design team collaborated with local designers to produce and develop a set of unique collaterals for this project. we focussed on creating products that embodied elements of local context both geographically and historically while still being contemporary in outlook and offering functional value to consumers.

Through the collaboration, we hope to provide opportunities for our local creatives to create a unique and interesting product that commemorate the unique aspects of our history and culture.

Bicentennial Merchandise from left to right:
SG Bicentennial Iconic Shophouses Pouch & Jigsaw : Kenneth Lee (SGenable), SG Bicentennial Coasters: Eddie Wong and Venice Cheng, SG Bicentennial Traders Collection Tea Set: Teapasar, SG Bicentennial Bookmarks : art.ofChris (Chris Chew)

SG Bicentennial Our Iconic Duos: ThisCheepoka

SG Bicentennial: History On A Plate: Lee Xin Li

Design By:

SG Bicentennial Bookmarks : art.ofChris (Chris Chew)
SG Bicentennial Our Iconic Duos: ThisCheepoka
SG Bicentennial: History On A Plate: Lee Xin Li
SG Bicentennial Coasters: Eddie Wong and Venice Cheng

SG Bicentennial Iconic Shophouses Pouch & Jigsaw : Kenneth Lee (SGenable)
SG Bicentennial Traders Collection Tea Set: Teapasar

Project Management and Art Direction: Ashraf Kamal, Jamil Aziz
Photography by: Zul Latiff